Privacy Policy (Canada)

At Illure Design Inc. operating as Alkemy Market (“Alkemy”, “we” and “us”), we are strongly committed to transparency, and we want you to understand how we collect, use, disclose and protect your personal information, as well as how you can manage the information we collect from you. This policy applies to Users (as defined in the Terms of Use located at https://alkemymarket.com/terms) and visitors of the Platform (as defined below).

This Privacy Policy applies to your use of the Alkemy Market platform, including the website located at https://alkemymarket.com/, any associated mobile applications, and all related services, including the marketplace, store builder tools, and payment processing facilitation (collectively, the “Platform” or “Services”).

By using the Services, you are accepting the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Services. If you do not understand, or if you have questions about, this Privacy Policy, please contact us before using, or continuing to use, the Services.

The date on which the Privacy Policy was last amended is indicated above. We reserve the right to change our Privacy Policy from time to time. If we choose to amend this Privacy Policy, we will revise the “last updated” date at the top of this policy when we post the updated version. Material changes will be communicated via email to Users at least 30 days before taking effect. Your use of the Services after we have made changes to our Privacy Policy will mean that you have accepted those changes.

1. Information

Personal information means information about an identifiable individual (collectively, “personal information”), and does not include information that cannot be attributed to an identifiable individual, such as information of an aggregate or anonymous nature (collectively, “non-personal information”). We will only collect, use, and disclose the personal information that we need in order to provide you with the Services.

2. Consent

We will obtain your express consent prior to or when collecting, using, or disclosing your personal information for any purpose not described in this Privacy Policy, or for a purpose that was not identified to you nor reasonably expected at the time of collection, unless we are required or permitted by law not to obtain your consent.

We may rely on your implied consent in certain circumstances, after taking into account factors such as the sensitivity of the personal information and your reasonable expectations. We will limit the collection, use, and disclosure of your personal information to only that which is necessary for the purposes identified, unless you have otherwise consented, or when such collection, use, and/or disclosure is permitted or required by law.

You can always refuse to provide your personal information, except that it may prevent you from using our Services or receiving responses to your inquiries or other information of interest.

3. Types of personal information we collect

We may collect various types of personal information from Merchants and Shoppers (each as defined in the Terms of Use), depending upon how you interact with us or use our Services. This personal information may include your:

• Contact/Location Information. Name, email address, postal address(es), phone number(s), and other contact information.
• Purchase/Transaction Information. Order history, product interactions, shipping addresses for order fulfillment, and other information as requested to facilitate transactions. Note that payment information is processed entirely by Stripe—we do not store credit card details.
• General Location Data. Information generated from your IP address that permits us to determine your general location.
• Account Information. If you sign up and create an account, we may store and use your name, email address, postal address, phone number, and other personal information you may provide with your account. For Merchants, this may also include business name, Stripe Connect account identifier (we do not store Stripe credentials), store configuration, product listings, and brand assets. We may also collect usage data such as login activity, feature usage, and support interactions. You can modify some of the personal information associated with your account. If you believe that someone has created an unauthorized account using your personal information, you can request its removal.
• Device and Browsing Information. IP address, operating system and platform, browser type and version, browser plug-in types and versions, device type, device identifiers, pages visited, referral source, session duration, and other information about how you use the Services.
• Inferences. Inferences drawn from or created based on any of the information identified in this list.
• Connected Social Accounts (Merchants). If you connect a social media account to your store, we collect the account or page name, its identifier, its profile picture, the list of pages or profiles you authorize, and an access token that lets us publish on your behalf. We do not collect your social media password.

We strive to uphold data minimization principles and only seek to collect personal information from you for the purposes described in this Privacy Policy.

When we combine non-personal information with personal information, we treat the combined information as personal information. You can always refuse to provide the personal information, but please note that some personal information is necessary to provide the Services.

4. How we collect personal information

We need to collect personal information from Merchants and Shoppers in order to provide you with our Services, as well as to improve the experience of using our Services. You may provide us with personal information in several ways, including, for example when you:

• use our Platform, including browsing, purchasing products, or managing your Merchant store;
• create an account as a Merchant or Shopper;
• correspond with us, including through surveys;
• sign up to receive our newsletter or promotional information;
• ask for customer service, support or other assistance; or
• interact with us in any other way, online or offline, including through our Services.

We may also collect personal information from other sources (such as from third party service providers, including Stripe for payment processing) to, among other things, enable us to complete, verify, or update personal information contained in our records and to better customize the Services we provide.

Web beacons & cookies

Like many websites and apps, we use web beacons and “cookies”, which are small text or image files that are stored on your computer or equipment when you visit certain online pages that record your preferences and actions, including how you use a website. We use cookies for: essential cookies (session management, authentication, security—required); functional cookies (preferences, cart state, recently viewed items); and analytics cookies (understanding Platform usage—can be opted out). We do not use advertising or tracking cookies. We do not participate in cross-site tracking networks. Disabling essential cookies may result in the Platform not functioning properly.

You can set your browser or device to refuse beacons or cookies or to indicate when they are being sent. If you delete them or if you opt-out, or if you set your browser or device to decline these technologies, some Services may not function properly. The Services do not currently change the way they operate upon detection of a Do Not Track or similar signal.

Online analytics

We also use various types of online analytics including Microsoft Clarity, a web analytics service provided by Microsoft, Inc. (“Microsoft”), on our website. Microsoft Clarity uses cookies or other tracking technologies to help us analyze how users interact with and use the website, compile reports on the related activities, and provide other services related to website and app activity and usage. The technologies used by Microsoft may collect information such as your IP address, time of visit, whether you are a return visitor, and any referring website or app. The information generated by Microsoft Clarity will be transmitted to and stored by Microsoft and will be subject to Microsoft’s privacy policies. To learn more about Microsoft’s partner services and to learn how to opt-out of tracking of analytics by Microsoft, see Microsoft’s privacy statement and Microsoft Clarity.

Social media integration

The Services may, from time to time, contain links to and from social media platforms. You may choose to connect to us through a social media platform, such as Facebook, LinkedIn, Instagram, TikTok, Youtube or Bluesky, and when you do, we may collect additional information from you, including the information listed in the Types of Personal Information We Collect section above. Please be advised that social media platforms may also collect information from you. When you click on a social plug-in, such as Instagram’s “Like” button, that particular social network’s plugin will be activated and your browser will directly connect to that provider’s servers. We encourage you to review the social media platforms’ usage and disclosure policies and practices, including the data security practices, before using them.

Merchants may connect their Instagram, Facebook Page, Pinterest and TikTok accounts to schedule and publish posts from the Platform. When you connect an account, the platform asks you to sign in to that social network and to approve the permissions we request; the network then gives us an access token, which we store encrypted. We use it only to list your pages and profiles, to publish the content you schedule, and to check whether a post was delivered. You can disconnect an account at any time from your store settings, which deletes the stored token, and you can also remove our access from within the social network’s own settings.

Surveys

From time to time, and subject to your consent where required by applicable local law, we may provide you with the opportunity to participate in surveys, some of which might be sponsored or conducted by a third party. Participation in these surveys is completely voluntary. If you choose to participate, we will request certain personal information from you. If there is a third-party sponsor involved in the survey, we may provide certain personal information to the third-party sponsor. Please make sure to review the sponsor’s privacy policy and be aware that any surveys offered by us may be governed by specific rules, terms and conditions that are separate from and in addition to this Privacy Notice. By participating in any such surveys, you will become subject to those rules, including but not limited to receiving emails containing survey communications.

5. How we use personal information

Unless otherwise consented by you in advance, or as may be permitted or required by law, we will only use and disclose your personal information to fulfill the purposes for which it was collected (and in accordance with this Privacy Policy).

We may use personal information to do any or all of the following:

• facilitate your interactions and transactions with us, including order fulfillment between Users;
• administer our relationship with you, including creating and managing your account, processing onboarding, and managing plan subscriptions;
• respond to your requests, communications, suggestions, comments, and inquiries, including your feedback about the Services;
• analyze and measure performance, maintenance, and operations (such as our customer care interactions with you);
• develop new products and services and build products and features;
• conduct surveys and research to better understand the preferences of our customers like you;
• send transactional emails (order confirmations, shipping updates) and, with your consent, marketing communications;
• develop and manage relationships with our Merchants and service providers;
• ensure our systems are secure;
• respond to legally binding demands from law enforcement, regulatory authorities or other third parties;
• defend, protect, or enforce our rights or applicable terms of service;
• to prevent fraud or the recurrence of fraud;
• to publish, on a Merchant’s instruction and at the time they choose, the content they have scheduled to the social media accounts they have connected, and to report back whether it was delivered;
• assist in the event of an emergency; and
• comply with applicable law.

We may also combine your personal information collected through various sources, including personal information collected through the Services, and develop a profile that will be used for the purposes above.

In many cases, we de-identify your personal information as soon as we collect it. In these cases, such information is non-personal information. We may use non-personal information for any legitimate business purpose. We do not use your information for targeted advertising.

6. How we disclose personal information

Except as set forth in this Privacy Policy, or as required or permitted by law, we do not disclose your personal information to any parties other than to our service providers (including contractors and third party service providers) and our affiliates, and their respective directors, officers, employees, agents, consultants, advisors or other representatives that have a need to use your personal information to provide or improve our Services, to Merchants (for Shopper information necessary for order fulfillment), to legal or regulatory authorities, or for other purposes for which you have provided your consent. We do not sell or rent your personal information. We do not share data with advertising networks, data brokers or any third party for marketing purposes.

We may disclose personal information:

• to our third party service providers (within or outside of Canada) to help us with the uses described in the How We Use Personal Information section above, including: Stripe (payment processing and Merchant account management); EasyPost (shipping label generation and carrier rate calculation); Zonos (landed cost and duties calculation for international orders); Chargeflow (chargeback dispute management); Vercel (application hosting); Cloudflare (CDN, image optimization, and DDoS protection); Neon (database hosting); Railway (hosting of our social-publishing scheduler); Mux (processing of videos that Merchants schedule for social media); and, only when a Merchant connects an account and only for that Merchant’s content and account identity, the social media platform concerned (Meta Platforms for Instagram and Facebook, Pinterest, and TikTok). Each provider processes data under their own privacy policies and security certifications. Personal information in the custody and control of a third party service provider is subject to the laws of the jurisdiction applicable to that third party service provider. We will act in a reasonable manner, including by contractual or other means, to ensure that the third party service provider agrees to similarly be bound by this Privacy Policy or a privacy policy that provides substantially similar measures to those employed by us to protect the privacy and security of your personal information and to similarly comply with applicable privacy legislation with respect to your personal information, but we cannot guarantee such latter compliance by the third party;
• to comply with your directions or any additional consent you have provided us;
• to other parties where we are under a duty to disclose your personal information in order to comply with any applicable legal obligation including a regulatory process, or an order of a government institution, investigative body, regulatory body or judicial authority of competent jurisdiction;
• where we transfer or are considering transferring control of any or all of our assets, operations or services to a third party acquirer of all or substantially all of our assets, including our rights and obligations relating to our Services, to a third party. The third party may continue to retain and use the personal information that you provided to us. We will act in a reasonable manner, including by contractual or other means, to ensure that the third party agrees to similarly be bound by this Privacy Policy or a privacy policy that provides substantially similar measures to those employed by us to protect the privacy and security of your personal information and to similarly comply with applicable privacy legislation with respect to your personal information, but we cannot guarantee such latter compliance by the third party acquirer; and
• where we merge, consolidate, or amalgamate with a third party, the merged, consolidated, or amalgamated entity may continue to use and disclose your personal information. We will use our best efforts to ensure that the merged, consolidated, or amalgamated entity agrees to similarly be bound by this Privacy Policy or a privacy policy that provides substantially similar measures to those employed by us to protect the privacy of your personal information and to similarly comply with applicable privacy legislation with respect to your personal information, but we cannot guarantee such compliance.

When a Merchant publishes to a connected social media account, the content of the post (text, images and video) and the Merchant’s connected-account identity are sent to that platform. Nothing about Shoppers is sent to any social media platform.

We disclose non-personal information to third parties as reasonably necessary to meet our business needs. We do not disclose your personal information to third parties for their own direct marketing purposes without your consent.

Merchant access to customer data

When a Shopper makes a purchase, the Merchant receives the customer’s name, email address, and shipping address. This is by design — Merchants are the merchant of record and need this information to fulfill orders and build customer relationships. Merchants are responsible for handling customer data in compliance with applicable privacy laws. By making a purchase, Shoppers consent to sharing order-related information with the Merchant.

7. How we protect personal information

Active accounts: Data is retained for the duration of the account. Closed accounts: Data is retained for 30 days after closure for export purposes, then permanently deleted. Transaction records: Order references may be retained for up to 7 years for tax and legal compliance. Analytics data: Aggregated, anonymized data may be retained indefinitely for platform improvement. Connected social accounts: access tokens are deleted when you disconnect the account, when your store is closed, or when the social network revokes them. Scheduled posts and their delivery history are retained with your store’s other records. Images and video frames that we screen before publishing are retained only for as long as the post they belong to.

We are concerned about ensuring the security of your personal information, and we have taken appropriate measures to ensure its security and confidentiality. We exercise great care in providing secure transmission of your personal information from your browser or device to our servers. For example, we use an encrypted channel(s) between our front-end web service and our APIs, and we store encrypted personal information that we have collected in secure operating environments. We will only retain your personal information for the period of time reasonably required to fulfill the purposes for which it was collected. We may retain non-personal information for as long as we have a business need to do so.

Our Services utilize third party systems, programs, websites, solutions, and/or applications, including without limitation Vercel, Cloudflare, Neon, and Stripe, Railway and Mux.

An organization must protect personal information that is in its custody or under its control by making reasonable security arrangements against such risks as unauthorized access, collection, use, disclosure, copying, modification, disposal or destruction. All of our service providers and contractors are contractually obligated to employ appropriate data security measures with respect to your personal information and to collect/use/disclose/retain it only within the scope required for the provision of our Services. However, we are not responsible for the actions and privacy policies of these third parties and their systems, programs, websites, solutions and/or applications. Check the privacy policies of these third parties for information on their privacy practices.

We try our best to safeguard personal information once we receive it, but please understand that no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. If you suspect an unauthorized use or security breach of your information, please contact us as soon as possible.

8. Your choices

We offer you certain choices in connection with our Services.

Access to your personal information

On your reasonable written request, we will provide you, not later than 30 days from our receipt of your request, or such additional time as required by law, with access to or information about your personal information (if any) under our custody or control, and the names of persons to whom, and any circumstances in which, your personal information has been and is being disclosed by us. You must provide sufficient information in your request to allow us to verify your identity and identify the information you are seeking.

If you request a copy of your personal information and the personal information can reasonably be reproduced, we will provide you with a copy of the personal information, or, if applicable, we will give you reasons for any delay in providing a copy of the requested personal information. All requests may be subject to minimal costs, in accordance with applicable privacy legislation.

We reserve all rights not to disclose personal information, in whole or in part, in certain circumstances permitted or required by law, including but not limited to where:

• the personal information is protected by any legal privilege;
• the disclosure of the personal information would reveal confidential commercial information;
• the disclosure could reasonably be expected to threaten the life or security of another individual;
• the personal information was generated in the course of a formal dispute resolution process; or
• the personal information was collected by us without your knowledge and consent for reasonable purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province.

If access to your personal information is refused, in whole or in part, we will provide you with the reasons for the refusal, the provision of applicable privacy legislation on which the refusal is based, and the contact information of the Privacy Officer who can answer your questions about the refusal, and will inform you that you may ask for a review of the refusal in accordance with applicable privacy legislation.

To submit a request to access your personal information or designate an authorized agent to make a request to access your personal information, please contact us. Our security procedures mean that we may request proof of identity before we disclose your personal information to you.

Updating your personal information

The accuracy of the personal information we have about you is very important. To submit a request that we update your personal information, please contact us.

On your request, we will make every reasonable effort to correct outdated personal information, or errors or omissions in your personal information where that personal information is in our custody or control. Such request must be in writing, signed by you, and include sufficient detail to enable us to identify any personal information in our custody or control in relation to the request.

We will, as soon as reasonably practical and not later than 30 days from our receipt of your request, or within such additional time as permitted or required by law, either correct the personal information and, if applicable and reasonable to do so, send correction notifications to any third party to whom we disclosed the incorrect personal information, or decide not to correct the personal information, but we will annotate the personal information under our control to indicate that a correction was requested but not made.

We will inform you of the action that we have taken in response to your request for correction, the contact information of the Privacy Officer who can answer your questions about your request for correction, and that you may ask for a review of the action taken in accordance with applicable privacy legislation.

Email communications

You may have the opportunity to receive certain communications from us related to our Services. If you provide us with your email address in order to receive communications, you can opt-out of marketing emails at any time by following the instructions at the bottom of our emails and adjusting your email preferences. Please note that certain emails may be necessary for the operation of our Services. You will continue to receive these emails, if appropriate, even if you unsubscribe from our optional communications.

Disconnecting social accounts and deleting connected-account data

If you are a Merchant who has connected a social media account, you can remove our access in two ways: open your store’s Settings, choose Social accounts, and select Disconnect; or remove the Alkemy app from the social network’s own settings (for Facebook and Instagram, the Business Integrations or Apps and Websites page). In both cases we delete the stored access token and the list of pages and profiles we held for that account. Posts already published remain on the social network and can be deleted there. Scheduled posts that have not yet been published are cancelled. To have us confirm the deletion in writing, contact us at the address below.

9. Third party websites and apps

The Services may contain links to other websites or apps operated by third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these third-party websites and apps. We have no control over, and are not responsible for, the actions and privacy policies of third parties and other websites and apps.

10. Contact us

If you have questions, concerns, or would like to access/update/change your personal information, you can contact us in the following ways:

Email

hello@illuredesign.xyz

Mail

Illure Design Inc.
Edmonton, Alberta, Canada
Attention: Privacy Officer

For your protection, we may need to verify your identity before assisting with your request, such as verifying that the information used to contact us matches the information that we have on file.